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Vice President, Storytelling & Culture Change

Job Description

Full Job Description

The Jed Foundation (JED) seeks a visionary and experienced leader for a new role, Vice President of Storytelling and Culture Change. They will lead JED’s efforts to protect emotional health and prevent suicide in teens and young adults by working with the entertainment and creative community to increase authentic and nuanced mental health portrayals in media. Reporting to the Senior Vice President/Chief Engagement Officer, the successful candidate will develop and implement storytelling strategies that align with JED’s values and mission and create and facilitate cultural change initiatives around youth mental health. They will establish, operationalize, and scale the people, structures, partnerships, programs, and resources needed. The role is both externally and internally focused, representing JED at external events and internal forums, helping to elevate our strategic vision and building key relationships for JED in entertainment and media.
This is an exceptional opportunity for a dynamic, expert, and inspirational leader. The ideal candidate will have a proven track record in storytelling and culture change, a deep understanding of organizational dynamics, and a passion for driving social impact.

Key Responsibilities

  • Lead JED’s work in storytelling and with media/entertainment to reduce harm and increase positive portrayals of youth mental health.
  • Cultivate and manage strategic relationships and partnerships with a wide range of players in media/entertainment to maximize impact and achieve significant outcomes.
  • Develop the program model and business plan for JED’s Center for Storytelling and Culture Change, including setting strategic goals in alignment with organizational priorities, developing key performance indicators, developing multi-year projections, and conducting robust work planning to achieve outcomes.
  • Develop philanthropic and consulting proposals, working to create and manage the budget.
  • Design and deliver programs and resources for various engagements like industry dialogue and networking, script reviews, writers’ room consults, training and workshops for creators, customized story consulting, discussion guides, and other curated mental health resources, promotion, and amplification.
  • Develop infrastructure and processes, strategies, and plans to appropriately support the EVP and the Center for Storytelling and Culture Change practice, continuing its growth and expanding its brand identity, equity, reputation, and impact on media, increasing the organization’s visibility.
  • Share expertise and build a network, partnering with key players like guilds, studios, and other established nonprofits in social impact storytelling.
  • In coordination with our expert network, provide consultation to existing and new media organizations and influencer partners.
  • Participate in the Mental Health Storytelling Coalition to build connections, amplify entertainment community needs, and develop collaborative resources and activations.
  • Work alongside Design & Impact to identify and leverage insights important to understand teens and young adults, make the case for the media, and drive opportunities for narrative change.
  • Create trust, affinity, and alliances amongst the culture creators that shape how we view, support, and talk about youth mental health.
  • Build the JED brand in the entertainment and creative community.

Skills Knowledge and Expertise

  • Minimum 10 years directly related experience in social impact storytelling, consulting, or agency management, including at least 5 years successfully building teams toward a common vision and purpose.
  • Bachelor’s or Master’s degree in business, marketing, communications, media, filmmaking or a related field a plus.
  • Demonstrated alignment and deep commitment to JED’s mission and purpose with an ability to communicate this passion to others with a positive and high-energy attitude, integrity, and a commitment to working collaboratively with peers and colleagues.
  • Deep network in media/entertainment, and knowledge of production processes.
  • Proven ability to manage teams of people, projects, and complex situations and relationships.
  • Highly organized and possess exceptional communication skills, can handle sensitive or confidential information, be curious and willing to learn, motivated and eager to contribute, and team-oriented.
  • Excellent project management skills, including managing projects with multiple and competing deadlines and the ability to work under pressure. Superior analytical and logistics skills.
  • Deep experience and commitment of incorporating and growing the use of justice, equity, diversity, and inclusion principles in work and in team culture and operations.
  • Strong computer skills, comfortable with Office and Google Suite, project management tools (like Asana), CRM (like Salesforce), and other typical business applications.
  • Experience with public speaking on technical and non-technical topics, with an ability to communicate successfully with various audiences.

Pay Ranges / Location / Travel Information

Pay Ranges:
The range listed on this job posting is based on JED's compensation posting ranges. Salaries may be higher or lower depending on experience and geographic location.

Location/Travel Information:
Please note that this position is largely remote in the CITY AND STATE SPECIFIED but will require retreat/business meetings at JED’s central office in NYC or other locations as designated by JED leadership. Additional travel may be required.

About The Jed Foundation

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance misuse and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding and action for young adult mental health.


Programs - Comms - Program Marketing & Campaigns

Employment Type

Full Time


Los Angeles, CA

Workplace type

Fully remote


$130,000 - $178,000 / year

Reporting To

SVP, Youth Strategies & Chief Engagement Officer

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