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Director of Marketing and Communications

YMCA of Washington County

Job Description

The Marketing & Communications Director at the YMCA of Washington County intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and also builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing and communications strategies.


1. Develops, produces and distributes program information necessary to promote assigned programs, events and activities.

2. Maintains and creates content on all social media platforms, and websites.

3. Creates innovative and creative content for social media, website, brochures and other marketing means that can reach various audiences.

4. Establishes contacts with media representatives and writes and submits press releases when appropriate. Makes presentations about the YMCA when necessary.

5. Identifies and builds relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.

6. Provides and maintains related statistics and reports.

7. Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign. Must be able to utilize and adapt the YMCA brand standards in all marketing materials.

8. Assist in the planning and coordination of special events and the annual campaign.


· Collaboration

· Time management

· Communication & Influence

· Philanthropy


· Bachelor's degree in Marketing, related field preferred or equivalent combination of education and experience.

· Previous professional experience in digital media, marketing and/or sales preferred.

· Excellent personal computer skills and experience with standard business software.

· Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.

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